Swatched: L one swipe, R built up colour.
RRP £4.99 at Boots.
Upon seeing a few reviews of Maybelline's new offering for eyes, I decided to pick up a shade to try and decided on '35 - On and On Bronze' as it looked suitable for both day and evening wear and is a colour I would get a lot of use out of. First impressions of this product were great - I like the packaging as it is sturdy but lightweight enough to carry in your bag and I like that you can see the colour through the clear bottom.
This is my first cream eyeshadow that I've tried (although Maybelline say it is a gel-cream) and I was worried about creasing but luckily I havn't experienced this. The formula is highly pigmented and creamy, so a little goes a long way. I love how buildable the colour is, so you could go for a light wash of colour in the day or build it up for a more heavy look. I've tried applying this with both a brush and my fingers, with the latter being my preferred method as you can smudge and blend the colour a lot better. Maybelline state that the product has '24 hours' of wear but I havn't actually worn it for this long so can't vouch for that! I have worn it all day though so around 14 hours and it has stayed put well, although the vibrancy of the colour did fade a little. However, this could easily be fixed though by use of a primer.
I've really enjoyed using this product and it has become a staple in my every day make up as it is quick and easy to use. At around £5 a pop I think they are quite good value as well, even though it looks like you don't get loads of product, like I said a little goes a long way, so the pot should last quite a while. I have heard that some people have had problems with it drying out though - this hasn't happened to me yet so I can't really comment on this.
In regards to the colour range there wasn't much of a selection to be honest, but I did like the look of the bright purple and blue for evening wear as they are lovely and vibrant. Another day time colour I am thinking of trying out is the gold colour as again this is very versatile like the bronze.
Have you tried this latest offering from Maybelline? xxx