Thursday, 24 October 2013

Review: Paul Mitchell | Forever Blonde Shampoo & Conditioner |

My first encounter with Paul Mitchell was years ago as a teenager, when I got my first set of highlights at Stephen Way located on New Bond Street (a fab salon that I really recommend!) They used a few products from the brand on me which I then promptly bought myself, but after years of being a product junkie and testing out lots of different hair care I forgot about how much I liked Paul Mitchell. Luckily for me I got sent a few items after attending a fab event they held, two of which were the Forever Blonde Shampoo* and Conditioner*. Normally I can only really tell a difference between conditioners and styling products but after using these for around 2 months now I can tell you that both of these products have really impressed me. I wash my hair every 3-4 days and have used this particular duo every time, bar the time I use a purple shampoo with a deep conditioner which is normally once every two weeks. 

I love the packaging and the smell of both products, both of which have a slight purple tinge to them to help keep brassiness at bay without leaving a colour cast. The Forever Blonde Shampoo is actually really nourishing while lathering and cleansing effectively even though it is sulfate free, which surprised me as most shampoos leave my hair feeling quite stripped and I need a good load of conditioner afterwards to counteract this. I use this twice before moving onto the Forever Blonde Conditioner that is also sulfate free. I really love the consistency of the conditioner as it is quite thick but not heavy - kind of like a hybrid between a standard conditioner and a treatment. It makes it easy to brush out any knots and you don't have to leave it on for ages for it to leave your hair silky soft and smooth.

Both these products have been great at combating problems that traditionally come with having lifted or bleached blonde hair: colour fading, brassiness, weakness and moisture - by the addition of KerActive protein that binds to the hair to aid damage repair and safflower which delivers moisture and seals the cuticle of hair. Once these run out I would 100% repurchase them as they are the only every day shampoo and conditioner I've found so far that really make a difference to the quality of my hair. If you have blonde hair I highly recommend these!

What are your favourite Paul Mitchell products? xxx


  1. I really like Paul Mitchell, didn't know he had a blonde range, might have to pick it up. Great review :) x

    1. I didn't know either until I learnt more about the brand at the event. Thanks :) x


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