Yardley London English Bluebell - £9.99 EDT 50ml - £14.99 EDT 125ml - Deodorising Body Spray £2.49 75ml
You've probably heard of Yardley London before as their Lavender and Rose scents have been popular for years with the older generations. I have of course heard of the brand but had never tried anything as it did seem like the products were focused for an older market. However, Yardley have recently rebranded and refocused on the younger woman, signified by their latest English Bluebell fragrance launch.
English Bluebell Eau de Toilette* is the latest addition to the Contemporary Classics floral collection that launched earlier this year (including English Lavender, English Rose, Lily of the Valley and April Violets) and has a light fragrance that is reflected in the pale blue colour of the perfume.
The packaging is sleek and pretty yet still classic and light enough to pop into your handbag. In terms of scent, the top notes are of bergamot, green notes and cassis and the heart contains bluebell, jasmine, lily of the valley, peony and peach. These sweeter scents definitely focus the perfume to a younger market but the addition of base notes of musk, sandalwood, cedarwood, amber and vanilla give the scent more of a grown up edge. The fragrance is light and sweet, perfect for all occasions in the day.
The Deodarising Body Spray is a great addition and perfect for younger women on the go - I like mine for freshening up after the gym. I found the scent of the spray is actually stronger and longer lasting than the perfume and at only £2.49 for 75ml its a bargain.
You can purchase the new launch at Boots, Superdrug, Lloyds and Sainsburys - coupled with price points of £9.99 for 50ml and £14.99 for 125ml, this perfume is easily accessible for the younger market.
I really enjoyed this perfume and consider it a fresh, light alternative for Autumn than heavy muskier scents. Also do you like my terrarium? We made them at the launch event and I love it!
Have you tried any Yardley London products before? xxx